About Social Syllabus
I understand your world.
I'm Codie — a Newcastle-based social media manager and content creator, helping beauty and aesthetics businesses look as good online as they do in person.
You're brilliant at what you do. Your clients know it. But online? Your Instagram doesn't quite show it yet. That's not a skills problem — it's a time problem.
I started Social Syllabus because I kept seeing the same thing: incredible beauty businesses with feeds that don't do them justice. I come to your salon, shoot the content, write the captions, and post it for you. You stay focused on your clients while I handle the rest.
My Approach
How we work together.
A simple, four-step process — no guesswork, no template content. Just a clear plan and someone who follows through.
01
Discover
We have a proper chat about your business, your clients, and what you want your socials to do. I look at what you've got and what's missing.
02
Strategise
I plan your content — what to post, when, and why — so you can see the strategy before anything goes live.
03
Create
I come to you. We shoot on-site at your salon or studio — a few focused hours that give you weeks of content.
04
Refine
I keep an eye on what's working, share a simple monthly report, and tweak the plan so your content keeps improving.
My Values
What I stand for.
The things that matter to me — in every shoot, every caption, and every conversation.
Quality That Shows
Every photo, every caption, every reel is something I'd be proud to put on my own page. No shortcuts, no filler content.
Just Me
You work directly with me — one person who learns your business inside out. No account managers, no passing you around.
Built for Small Beauty Businesses
I know what it's like to run a salon with a small team. Your content plan fits real life, not a corporate playbook.
I Come to You
I show up at your salon or studio — no dragging your team across town. It should be easy, and I make sure it is.
Work with me
Let's talk about what your business needs.
Book a free 20-minute call and I'll show you exactly where your presence stands and what we can do about it.